BIOGRAPHY

Alex Pineda brings over 15 years of award-winning experience in interactive media to his role as Creative Director. With a background in usability engineering, advertising, and media arts, he is responsible for Matrix Group’s user-centered design approach. His primary focus is to understand the client’s organizational goals, brand, and the needs of those they serve, and then translate them into immersive and compelling designs.

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THESIS ABSTRACT



Alex Pineda brings over 15 years of award-winning experience in interactive media to his role as Creative Director. With a background in usability engineering, advertising, and media arts, he is responsible for Matrix Group’s user-centered design approach. His primary focus is to understand the client’s organizational goals, brand, and the needs of those they serve, and then translate them into immersive and compelling designs.


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